Research by TechTalk at Currys has revealed the most talked about game of 2017 on Twiter.
The full set of research is pretty interesting, and contains some very surprising results.
First up, the research shows that gaming may not be as male-dominated as many have believed for quite some time.
The article references a recent study that estimates that women will be responsible for a third of all spending on video games and accessories in the next year – equivalent to £1.1 billion – and that’s what initially began the research on this piece.
The study found that gamer attitudes on Twitter are overwhelmingly positive – over 80% of tweets about gaming were optimistic in nature.
33% of all tweets about gaming in the past three years came from female Twitter users.
The research also found that users talked most about Minecraft (+190%), Mario Kart (+95%) and Warcraft (+13%) this year.
These games saw all saw their popularity on Twitter increase in 2016, while FIFA, Grand Theft Auto and Call of Duty all saw decreases.
Curry’s YouGov research shows that “older women over the age of 55 are a key demographic of female gamers”.
“While this demographic enjoys using a Windows-based PC for desktop games, they are also likely to play on a smartphone or tablet” the report reads.
“This reportedly follows a general industry trend that has seen smartphone gaming move into the same realm as console or desktop games.
“Today’s players love to play retro games like The Sims and Crash Bandicoot on their smartphones.”
The study also found that female gamers, particularly younger players, are ever-present on social media such as Twitter.
Minecraft, for example, boasts a 38% female audience, and did impressively well on Twitter when compared to the ten all-time most popular games.
According to the research, it had the third highest number of tweets (2.5 million) and the second-highest number of Twitter impressions (13.5 billion) over the past three years.
Surprisingly, however, the most talked about game on Twitter in 2018 was Tekken.
The series, according to the research, was mentioned in 1.9 million tweets in this year alone.
Considering GTA 5 has been at the top of the charts more than any other this year, and Tekken 7 quickly dropped out of the top 10 spot in the weeks after launch, this is surprising.
The game does, however, have a very dedicated fan base, and the run-up to the game’s launch did see many people talk about the title: discussing character rosters, talking about mechanics and reliving old memories of the game all played into this massive number.
It remains to be seen what the most talked about game of 2018 will be – but it’s safe to say it could be Rockstar’s next release, Red Dead Redemption 2.