The subscription ticketing service MoviePass has been steadily lowering its prices to entice customers, and now theater chain Cinemark is striking back with its own subscription club. Dubbed Cinemark Movie Club, the service uses a decidedly different approach than Moviepass’ all-you-can-eat style. It’s more of a rewards program that comes with a ticket price lock-in. Members pay $8.99 per month, which provides them with one 2D movie ticket anytime they want, and lets them buy any additional tickets at $8.99 throughout the month.

That doesn’t sound remotely close to the value of MoviePass, which grants members one movie ticket per day for a $9.95 per month flat fee. But Cinemark is clearly hoping to compete when it comes to flexibility….

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