Brenda Stolyar/Digital Trends

Brenda Stolyar/Digital Trends

In March, Fitbit officially unveiled the Fitbit Versa — a product it calls a “smartwatch for all.” Featuring a style reminiscent of the Apple Watch, the Versa plants its flag as the successor to the company’s previous smartwatch releases, the Blaze and Ionic.

Here’s everything you need to know. You can check out our Fitbit Versa review for a more in-depth analysis of the smartwatch.

Price and availability

The Fitbit Versa is available for purchase worldwide via Fitbit’s own website, along with retailers in North America such as Best Buy, Amazon, Kohl’s, Target, Verizon, and Macy’s, among others. Those interested in using Fitbit Pay, however, will have to shell out a bit more for the Fitbit Versa Special Edition, which retails for $230 and is currently available for pre-order.

Design and features

Fitbit’s wearable designs are never conventional and the brand’s official unveil of the Versa confirmed a design many were already expecting. The lightest metal smartwatch in the United States, the Versa boasts an extremely thin anodized aluminum case with an angled and slightly tapered design perfect for small or large wrists. It’s rounded square face — a shape which Fitbit calls a “squircle” — features a colorful, touchscreen display with a brightness up to 1,000 nits.

Similar to Fitbit’s Ionic, the Versa comes packed with a variety of smartwatch features, as well as the company’s signature fitness tracking capabilities. Offering notifications which alert users to text messages, app updates, phone calls, and calendar alerts, among others, wearers will have quick access to the goings on in their smartphone without reaching for their pocket.

As of now, only Android users have the ability to respond back to text messages via Fitbit’s quick replies feature — Apple’s ecosystem doesn’t currently allow for similar replies. Those with an Android phone will be able to send up to five custom or pre-population replies that are 60 characters or less, starting in May. Android users will also be able to send these quick replies on third-party apps like WhatsApp and Facebook Messenger.

Compatible only with the Versa Special Edition is Fitbit Pay. For use anywhere that accepts contactless payment, Fitbit Pay currently supports more than 60 banks in 15 different countries via American Express, Mastercard, or Visa networks. Fitbit plans on expanding into more countries and banks later in 2018.

The Versa also supports phone-free music — 2.5GB of the watch’s 4GB storage is even reserved solely for tunes — and even features Pandora and Deezer access. Fitbit also upped the customization ante by giving wearers the ability to fully customize the smartwatch, offering a variety of apps like Starbucks, Strava, and Flipboard, as well as a number of custom clock faces — the brand says there’s already over 550 apps and clock faces currently available.

Perhaps its most impressive new addition is the inclusion of female health tracking, including the ability to track periods and ovulation, as well as the option to log patterns in cycles. It even allows women to input symptoms they’re experiencing, predicts upcoming cycles, and stores the entirety of the data via the Fitbit’s companion application. Women can then reference the female health tracking information on the Versa itself. The app also offers an educational aspect, providing access to the Fitbit blog where women can learn about fertility, ovulation, the menstrual cycle, and common misunderstandings. The feature will be available to users this May.

And what would a Fitbit wearable be without fitness tracking? Like the Ionic before it, the Versa still tracks fitness stats with the best of the company’s lineup, offering users easy access to daily, weekly, and monthly fitness data, including logged steps, calories burned, and heart rate patterns. Over time, the accumulated data helps create a more personalized approach to staying active, getting more sleep, or keeping organized. The Versa even offers fitness guidance via Fitbit Coach and allows for swim tracking, boasting a water-resistance up to 50 meters.

A variety of cases and watch bands to choose from

Fitbit’s Versa comes standard in black with a black aluminum case, gray with a silver aluminum case, or peach with a rose gold aluminum case. The Versa Special Edition is available in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case — this edition also comes packaged with a black Classic accessory band.

fitbit versa release date price specs news versa2
Brenda Stolyar/Digital Trends

Brenda Stolyar/Digital Trends

To pair with your Versa, Fitbit released a variety of different watch bands — Classic, Horween leather, stainless steel, metal mesh, and more — which range from $30 to $100. The brand also teamed up with The Council of Fashion Designers of America to create a Designer collection by New York-based brand PH5. The unique accessory line will be available in the second half of 2018.

Developer friendly

Fitbit also debuted the online simulator, a program which allows developers to build apps and clock faces specifically for the Versa and Ionic — without actually owning either device. Fitbit intends for this to help budding developers improve the visibility of their apps, essentially making available its entire Versa and Ionic user community located across the world.

With the release of the Versa, Fitbit has also rolled out its new OS — Fitbit 2.0 — allowing all Ionic users to update to the new software.

Updated on April 16: The Fitbit Versa is now available for purchase worldwide. 





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