The HTC U12+ has just been unveiled as the Taiwanese smartphone firm attempts to keep pace with its Android rivals.
And this next-generation smartphone is packed with features that should certainly give HTC fans a reason to consider an upgrade.
This updated device includes a 6-inch Quad HD display, water-resistant design and upgraded Edge Sense 2 technology which launches apps with a simple squeeze.
HTC is also boasting that its new U12+ has scored the highest ever DxOMark for a dual camera smartphone.
This new rear smartphone snapper, which is made up of a 12-megapixel main camera and 16-megapixel telephoto lens, has numerous tricks up its sleeve including the ability to add DSLR-style depth of field to your photos and a 2X optical zoom.
There’s also something called HDR Boost 2 which HTC claims delivers smoother, crisper, more detailed photos with less noise and better dynamic range when the lights are down or glaring.
Video is also improved on the U12+ with better audio quality via a feature called Sonic Zoom which can pinpoint where a particular sound is coming from.
Full optical image stabilisation makes sure your movies are wobble-free and there’s also the usual slow-motion mode.
And when you watch content back on this new smartphone you will be treated to improved BoomSound speakers on the phone and Active Noise Cancellation USonic earbuds which come bundled in the box.
If you think the new U12+ looks slightly familiar you’re not mistaken as HTC is sticking with its Liquid Surface design for its latest phone.
However, the firm has added a new Translucent Blue colour which lets users get a glimpse at what’s tucked inside this phone.
And, if you look hard enough you might be able to spot the Qualcomm 845 Snapdragon processor that powers this U12+.
Under the hood, you’ll also find a 3,500mAh battery, which can fast charge to 50 per cent in 30 minutes, and 6GB of RAM.
Other extras include Face Unlock which allows access to the phone simply by staring at the screen and there’s a rear-mounted fingerprint scanner for added security.
As we mentioned earlier, HTC isn’t giving up on its Edge Sense technology which is now improved to bring more interactions via squeezable sides.
HTC says that a new touch feedback experience turns the edges of U12+ into the easiest and most intuitive way to interact with your phone.
The new Edge Sense knows which hand you are using, giving you one-handed freedom to double tap to navigate the device, hold to lock the screen orientation or squeeze the sides for taking photos and videos, zooming in on maps, and virtually any interaction.
Along with Edge Sense, HTC has also removed all physical buttons on the device with the firm saying its new digital switches offer a more robust experience.
Although this is clearly a packed device there are a few things that appear to be missing including a fully edge-to-edge display.
The new 6-inch screen goes right to the edge of the device but there is a hefty chin and forehead at the top and bottom of the phone.
HTC has also failed to include wireless charging which is fast becoming a standard feature on most flagship smartphones.
If these missing extras don’t bother you the HTC U12+ goes on sale soon with prices starting from £699.
It will be available in Translucent Blue, Ceramic Black, and Flame Red.
Pre-orders are available for Translucent Blue and Ceramic Black from HTC.com and HTC Club members can get 10% off.
Flame Red and further retail availability will be confirmed soon.