With many retail stores – Argos, Amazon, John Lewis and more – getting in on the Black Friday 2017 action, there has been one massive storefront that’s remained quiet so far.
Steam is the biggest games distributor on PC, and is responsible for the lion’s share of games sales on the platform.
Steam’s sales are legendary, and today the company is expected to announce its Black Friday deals.
These deals are expected to go live at 6pm GMT.
Steam isn’t playing by the rules, though: it isn’t naming it a ‘Black Friday’ deal. Instead, the company is calling it the ‘autumn sale’.
While Valve hasn’t officially revealed when the next Steam sale is coming along, there are a number of things pointing towards a launch day.
In October Kotaku UK reported that the Steam autumn sale would be launching just a few days before Black Friday 2017.
They reported that the Steam autumn sale would launch on November 22 2017 at 6pm GMT.
You can probably expect the sales to continue until Cyber Monday, too.
The website whenisthenextsteamsale.com is also currently running a countdown till the next Steam sale.
Their countdown says the Steam autumn sale, taking place two days before Black Friday 2017, will start at 6pm GMT today too.
Describing how they calculate when the next Steam sale will launch, the website said: “Valve never announces Steam sale dates up front, but Steam sales return every year in a relatively stable frequency.
“Based on data from the last few years, the upcoming sale dates are predicted.
“These predictions are a combination of the following factors: dates and months in which a sales started, which day of the week a sale usually starts
The website continues:
“How long a sale usually lasts, what dates/events a sale generally hits, times are based on the East Pacific time zone.”
“Furthermore the dates are updated every now and then when there is more information in recent news.
“As you can see there are multiple sources to find out when a sale will most likely start.”
Steam Sales have become the things of legend: the offers and deals in the events are often huge, and allow gamers to see up to 90% slashed from the RRP of some titles.
So make sure you check through your wishlist – you may well get a good deal on quite a lot of the titles listed in there.