Apple announced its Q1 2018 earnings on 1 February 2018, and held a conference phone with analysts to examine the achievement of certain items and its options for the long run. It was a history-location quarter, with specially extraordinary efficiency in the Iphone and Other Merchandise types, while Mac profits and revenue ended up the two down. Below are the headline bulletins:

  • Revenue of $88.3bn, up 13 % on Q1 2017 and an all-time history
  • Quarterly earnings per diluted share of $three.89, up sixteen %, also a history
  • A cash dividend of $.63 per share of the firm’s prevalent stock
  • Global profits represented 65 % of revenue

“We’re thrilled to report the major quarter in Apple’s background, with broad-centered growth that involved the greatest revenue ever from a new Iphone lineup,” mentioned Tim Cook. And CFO Luca Maestri mentioned that “many thanks to wonderful operational and enterprise efficiency, we accomplished all-time history profitability all through the quarter.”

Apple made the following predictions for Q2 2018:

  • Revenue in between $60bn and $62bn
  • Gross margin in between 38 % and 38.5 %
  • Running bills in between $seven.6bn and $seven.7bn
  • Other money/cost of $300m
  • Tax rate of close to 15 %

Let’s appear at the different item types in a bit additional depth.

How several iPhones did Apple offer in Q1 2018?

Apple sold seventy seven million iPhones this quarter, which is 1 % down on the seventy eight million it managed in the identical quarter last yr. But even with shipments currently being a little bit down, Iphone revenue was basically up, and fairly considerably so: $sixty one.6bn, up 13 % on the $fifty four.4bn it made in Q1 2017.

In other words Apple is earning a great deal additional cash from a little bit much less iPhones, and we can set that down to the higher device cost and evidently thriving start of the Iphone X.

“Iphone X surpassed our expectations and has been our leading-advertising Iphone each individual 7 days since it shipped in November,” mentioned Cook.

How several iPads did Apple offer in Q1 2018?

Just about 13 million. That’s a little bit up (1 %) on Q1 2017. Revenue was $5.9bn, which is 6 % up on last yr, so the typical advertising cost is up here far too.

How several Macs did Apple offer in Q1 2018?

A little bit additional than 5 million, for revenue of $6.9bn. Those figures are the two 5 % down on last yr.

How several Apple Watches did Apple offer in Q1 2018?

We never know! Apple nonetheless isn’t going to report Apple View profits independently, rather rolling them in with Other Merchandise (which also involves Apple TVs, iPods, peripherals and equipment). That class introduced in $5.5bn, which is a breathtaking 36 % up on Q1 2017 – it is attainable that view profits are undertaking properly, while we suspect the Apple Television 4K drove a great deal of that growth.

How significantly cash did Apple make from the App Retail store & iTunes?

The Solutions class, which involves the App Retail store as properly as items such as Apple Pay back and Apple Music, introduced in just below $8.5bn this quarter, which is 18 % up on last yr: a further potent efficiency.

How does this compare to Apple’s predictions?

It really is a little bit improved than envisioned. When it introduced its fourth-quarter final results for 2017, Apple supplied the next steering for its fiscal 2018 initial quarter:

  • Revenue in between $eighty four billion and $87 billion
  • Gross margin in between 38 % and 38.5 %
  • Running bills in between $seven.65 billion and $seven.75 billion
  • Other money/(cost) of $600 million
  • Tax rate of twenty five.5 %

Hear all over again to Apple’s earnings phone

You can hear to Apple’s money final results conference phone on Apple’s web site as properly as the raw numbers, you can listen to from Apple executives as they examine the earnings report and give hints about what’s to appear.

To hear, you can need to have an Iphone, iPad or iPod contact with Safari 5.1.10 or afterwards on OS X v10.6.8 or afterwards Safari on iOS 6. or afterwards or QuickTime seven on Windows.

Click on here to hear to the phone.

Read through on to come across out about previous quarters’ efficiency, and how several iPhones, iPads and Macs Apple sold in the past.

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